“How often do you post to your blog?” is a very popular question, to which there is no right or wrong answer. Twice a month? Twice a week? Twice a day? Just one time a day?
You’ll find a lot of different blog posts promoting different scheduling for blog posts. Most of them recommend posting once or twice per week, maximum. Here’s my take on the issue – the two blog posting schedules that matter, and to what kinds of blogs they are applicable.Understanding Posting Schedules
First of all, you need understand that there is no right/wrong answer for this question, as I’ve already stated. Different timings may or may not work for different types of blogs.
The following advice is not something that I believe works for every single blog, but it’s what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it’s a myth that readers will be annoyed if you update your blog daily. It’s simply a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail every day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any other blog.
That said, users also don’t mind if you post only once a week. Truth be told, readers are only looking to see how they can benefit from your blog – that’s pretty much the only reason why they’re there and why they signed up to your e-mail list (unless they are friends or family.
Alright – let’s get down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I’m going to provoke quite a bit of controversy with this one, aren’t I?
But yes – I believe that posting multiple times per day can be beneficial to blogs. If for some reason you’re not available to post multiple times a day, then you should strive to post at least once a day. For nearly 95% of people reading this post, that’s what you should be doing.
You should definitely post this often if you run one of the following blogs, or engage in one of the following business strategies.